Founded in 1899 by William Morrison as a market stall in Bradford, Morrisons has grown into one of the UK’s largest supermarket chains. Known for its focus on fresh produce, local sourcing, and in-store craftsmanship, the brand remains a firm favourite among shoppers who value quality food and fair prices.
Grocery Delivery and Click & Collect
Morrisons makes online shopping easy with a convenient grocery delivery and Click & Collect service that reaches most UK postcodes. Customers can choose same-day or next-day delivery slots, or use the Morrisons More app to schedule repeat orders, view offers, and track their deliveries. The retailer also partners with delivery platforms such as Deliveroo for rapid home delivery in selected areas.
Mission and Ethical Sourcing Goals
The supermarket’s mission and values focus on delivering fresh British food while supporting local farmers and suppliers. Morrisons is proud to produce much of what it sells — from its own bakeries and butchers to its fishmongers and farmers’ produce lines. Its ethical sourcing policy ensures animal welfare and sustainable farming practices are maintained across all operations.
Vegan and Vegetarian Food Range
Over the years, Morrisons has significantly expanded its vegan and vegetarian range. The supermarket’s Plant Revolution and V Taste lines offer everything from dairy-free cheeses to meat-free ready meals. Shoppers can find a wide selection of affordable, plant-based alternatives in both chilled and frozen aisles, all clearly labelled for easy identification.
Ownership and Partnerships
Now owned by Clayton, Dubilier & Rice (CD&R), Morrisons continues to operate as a British-founded retailer with a strong identity and commitment to local sourcing. The company also maintains partnerships with other well-known UK businesses such as McColl’s convenience stores and Amazon for expanded online accessibility.
Store Locator and Accessibility
With over 500 stores across the UK, including superstores, smaller local outlets, and petrol forecourts, it’s easy to find your nearest Morrisons. Each location offers a wide variety of services such as bakeries, fish counters, cafés, and Market Street sections where products are freshly prepared daily. Many stores also feature recycling points and accessible facilities for all customers.
Price Match and Promotions
Morrisons competes closely with other leading retailers through its price match and promotional campaigns. Shoppers can enjoy frequent Rollback offers, multi-buy savings, and digital coupons through the More app. Its “Price Crunch” initiative ensures that everyday essentials remain affordable throughout the year.
Morrisons More Loyalty Programme
Through the Morrisons More loyalty programme, customers can earn points and convert them into vouchers to spend in-store or online. The app also provides personalised discounts, tracking of savings, and updates on exclusive member promotions.
Online Shopping Experience
Morrisons’ online store provides a smooth browsing experience where customers can create shopping lists, check local stock, and enjoy convenient substitutions when items are unavailable. Orders are managed efficiently through the delivery system and can also be combined with the brand’s meal box service, offering chef-prepared recipes and pre-measured ingredients for home cooking.
Sustainability and Environmental Initiatives
Morrisons is at the forefront of sustainability, working towards becoming a Net Zero business by 2035. Its environmental strategy includes reducing plastic use, converting waste into renewable energy, and increasing the number of electric delivery vans. The supermarket also encourages customers to bring reusable containers to Market Street counters and refill their water bottles in-store.
Community Support and Charity Projects
The retailer supports communities nationwide through its long-standing partnership with Together for Short Lives and food redistribution programmes. Morrisons donates millions of meals annually through FareShare and has created local “Community Champions” in each store to lead charity events and support regional causes.
Jobs and Careers
As one of the UK’s major employers, Morrisons offers opportunities across logistics, retail management, and store operations. Those interested in joining the team can apply for Morrisons jobs and careers online. The company prides itself on training its staff through apprenticeships and leadership development schemes while encouraging career progression from within.
Customer Service and Returns
Customer satisfaction is central to the Morrisons shopping experience. Shoppers can find full details of returns, exchanges, and online order queries through the customer service and refund policy. The support team handles product complaints, missing deliveries, and feedback promptly through online chat or in-store help desks.
Other Useful Information
Visitors can check store opening hours, view weekly deals, and browse Morrisons recipes for meal inspiration. Additional services include the Morrisons Fuel Saver scheme and gift cards, both of which provide extra value for regular customers.
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