Morrisons More is the supermarket’s loyalty scheme, designed to reward regular shoppers with personalised offers and money-off savings. Instead of relying on one-size-fits-all deals, the scheme focuses on giving you discounts that match the way you actually shop.
What the Morrisons More Card is
The Morrisons More Card is a loyalty card linked to your shopping activity. When you scan the card (or use the app) during a shop, Morrisons can apply eligible offers and track your savings. For many customers, it’s a simple way to turn everyday spending into occasional rewards.
This is part of how Morrisons competes in a supermarket landscape where value matters, even when shoppers still want good-quality fresh food and trusted basics. If you want the bigger picture of how the brand positions itself, the main Morrisons hub page provides a helpful overview of its shopping model and strengths.
How you use it in-store
Using the scheme in-store is straightforward:
- Scan your More Card at the till or self-checkout
- Watch eligible discounts apply to the basket (where relevant)
- Keep an eye on targeted offers, which can change over time
The key idea is simple: your card helps Morrisons recognise you as a regular customer, and you get better access to savings as a result.
How it works online
The scheme also supports online shopping, where your account is usually tied to your online profile. That means:
- You can access offers while building your basket
- Savings may apply automatically when conditions are met
- Your shopping history can influence what offers you see next
If you mostly shop through delivery services, it’s worth pairing this with a clear understanding of Morrisons online shopping, because the way you order can affect how you notice and use offers.
What kind of benefits customers usually care about
Most people join a loyalty scheme for one reason: savings that feel real. With Morrisons More, shoppers typically look for:
- Money-off vouchers or discount-based rewards
- Personalised offers on frequently bought items
- Extra savings that make the weekly shop feel lighter
This matters because grocery shopping isn’t a luxury purchase for most households. It’s routine, it’s repeated, and even small savings can feel meaningful when they happen every week.
Personalised offers and why they feel different
A loyalty scheme becomes more useful when it reflects your actual habits. When offers are personalised, the connection is clearer:
- You buy an item often
- The supermarket recognises the pattern
- You’re offered a deal that fits your basket
That chain is why loyalty schemes can feel more satisfying than random promotions. The saving feels earned, not accidental.
Tips to get more out of the More scheme
A few habits can help you see the benefits more consistently:
- Check your offers before you shop so you know what to use
- Plan one or two items around discounts if you’re already buying similar products
- Keep staples flexible so you can swap brands if a deal appears
- Use the card every time, even on small shops, so the pattern stays consistent
The “small shop” point is easy to overlook. A quick top-up shop can still trigger savings if an offer matches what you’re buying.
More Card vs general promotions
Morrisons also runs standard promotions and seasonal discounts, and those can be useful for everyone. The More scheme stands out because it aims to give additional value that isn’t always available to non-members.
If you’re comparing supermarkets, the loyalty element is only one piece. Many shoppers weigh it alongside convenience, delivery availability, and policies such as substitutions and refunds. The dedicated page on Morrisons online shopping can help connect those decisions, especially if you rely on regular deliveries.
Quick takeaway
Morrisons More is built for everyday shopping. When you use it consistently, it can turn routine grocery spending into targeted discounts that feel practical and personal, which is exactly what most households want from a supermarket loyalty scheme.