Yes. Eligible online grocery orders can earn ASDA Rewards when your active ASDA Rewards account is linked to your Grocery Home Shopping account and the purchase satisfies an available Mission or other qualifying Rewards offer.
ASDA Rewards is not simply a fixed percentage back on every online grocery basket. Under the current scheme, most standard earning is tied to completing Missions and other qualifying offers.
The Important Word Is “Eligible”
Placing an ASDA grocery order online does not automatically mean every pound you spend earns ASDA Pounds.
You earn according to the current Rewards opportunities available to your account, such as Missions with spending targets, qualifying product requirements or shopping-frequency conditions.
Your online order must meet those conditions in the same way an in-store shop would.
Step 1: Your Rewards Account Must Already Be Active
ASDA requires an active Rewards account to recognise eligible online activity.
Registering after an order has already been completed does not turn that earlier purchase into a qualifying Rewards transaction.
Step 2: Link Rewards to Grocery Home Shopping
Your ASDA Rewards account needs to be linked to the grocery account used for the order.
ASDA states that the accounts automatically link when the same email address is used.
This linked-account method replaces the barcode scan used at an in-store checkout.
Step 3: Check the Mission Before Shopping
Missions vary.
One may require spending a certain amount, another may require buying eligible products, and another may require a number of qualifying shops within a specified period.
The Rewards app shows the criteria and how much ASDA Pounds can be earned when the Mission is completed.
Step 4: Complete the Order Within the Mission Period
Timing matters for online Mission completion.
ASDA’s current terms require the qualifying online transaction to meet the Mission criteria within the stated period. Order amendments can also affect whether the final basket still qualifies.
If you remove a product or reduce the qualifying spend below a Mission requirement, the order may no longer complete that Mission.
Step 5: Wait for the Cashpot to Update
Eligible Rewards value is added to your ASDA Pounds Cashpot after the qualifying activity is recognised.
ASDA states that earnings can take time to appear rather than always updating instantly after checkout.
Check the Rewards app or Rewards account rather than assuming a missing immediate update means the order failed to qualify.
What Does Not Count Towards Missions?
Some categories are excluded from ASDA Rewards Mission spend.
- Petrol and petrol-station purchases
- Postage stamps
- Tobacco and related products
- Gift vouchers and gift cards
- Lottery products
- Phone top-ups
- Pharmacy and NHS prescriptions
- Infant formula
- Certain third-party concession products
Additional restrictions can apply to a particular Mission, so its individual terms remain important.
A £100 Grocery Order Does Not Automatically Mean £100 of Qualifying Spend
Suppose your basket totals £100 before discounts and contains excluded products.
The amount that counts towards a Mission can be lower once excluded items, reductions and relevant discounts are taken into account.
This matters most when a Mission requires you to reach a specific spend threshold.
Delivery and Click and Collect Can Both Qualify
ASDA Rewards online earning is tied to Grocery Home Shopping rather than one fulfilment method.
An eligible grocery order can therefore potentially contribute whether it is being delivered or collected, provided the linked account and Mission conditions are satisfied.
The ASDA click and collect information explains the collection side of online grocery shopping.
George.com Is Outside the Standard Online Grocery Rewards Route
ASDA distinguishes online Grocery Home Shopping from George.com.
Buying clothing or home products through George.com should therefore not be treated as equivalent to placing an eligible grocery order through ASDA’s Grocery Home Shopping service.
Can You Earn and Spend Rewards in the Same Online Shop?
You can use eligible Rewards vouchers on an online grocery order while the remaining qualifying spend can still be assessed under applicable Mission rules.
However, spend-based Mission calculations take account of applicable discounts, including Rewards vouchers, so using a voucher can reduce the amount that counts towards a spend threshold.
Online Grocery Rewards FAQs
Do ASDA online orders earn Rewards?
Eligible online grocery orders can earn ASDA Pounds when they satisfy current Missions or other qualifying Rewards offers and your accounts are correctly linked.
Do I earn ASDA Pounds on every online grocery item?
No. Earning depends on the current Rewards offer or Mission, and some products are excluded.
Can Click and Collect orders earn ASDA Rewards?
Yes, an eligible Grocery Home Shopping collection order can contribute when the Rewards account is linked and the relevant Mission conditions are met.